Teddy's Café-BarCase Study
Teddy’s Cafe-Bar is a unique and new venue situated in the heart of Hale, Farnham. Teddy’s wanted to attract customers using the internet but was uncertain how to do this and what resources would be necessary.
OrbitTech Design & Hosting
OrbitTech liaised with Teddy’s to better understand their objectives and proceeded to implement a step by step solution:
A Coming Soon Page
Teddy’s wanted to have the website up and running as quickly as possible so OrbitTech implemented a Coming Soon page to let visitors know a website was on its way.
Visitors to the page were offered a chance to subscribe to a mail service about Teddy’s website and services. Not only did this allow Teddy’s to update their customers regarding progress of the website and business related content, it also provided invaluable customer contact details.
OrbitTech designed and created a modern website that fitted well with Teddy’s business theme and stated objectives:
- Simplistic & Modern appearance
- Integrates readily with Social Media such as Facebook, Twitter and Google+
- Allows for Gallery content to be uploaded
- Compatible with Mobile Devices such as iPhone, iPads and Android devices.
- OrbitTech arranged the hosting and online presence of the website.
OrbitTech configured a Content Management System (CMS) to provide Teddy’s with direct control of the content and allow:
- Multiple User Logins– Enabling staff & management access
- Access Rights– Allowing management to assign appropriate access to staff
- Dynamic Updates– Automatically set updates for the CMS and Plugins
- Plugins– Allowing to expand functionality to integrate new features
- Content Management– Enabling to update, change or remove content and media
- Website effectiveness – OrbitTech configured a website effectiveness tool which enabled Teddy’s to track visitor numbers, identities and sources.
Google Analytics provides comprehensive reporting and diagnostic tools. Reports can be segmented and filtered to reflect the needs of the business while real-time views inform which new content is popular, how much traffic is driven to the site, and which tweets or blog posts draw the best results.
OrbitTech configured Google Analytics which would allow the following information:
- visitor traffic analysis and a complete picture of the audience and their needs.
- trackable routes people take to reach the website and the devices used to get there.
- understand what people need and require.
- continual change and tailoring the marketing and site content for maximum impact.
Search Engine Optimisation
OrbitTech configured Search Engine Optimisation (SEO) that was proven to work. The perfect solution was implemented for this business website. This offered
- Great results in Google and other major search engines.
- “Get found in Google” and win more new business
OrbitTech proceeded to get the website up and running and:
- Registered Teddys-Farnham.co.uk as a domain name
- Hosted the website on the OrbitTech Hosting system
- Implemented a daily backup process
- Integrated Security and Protection to minimise hacker and spammer impacts
- Provided documentation to Teddy’s
I highly recommend OrbitTech as a one-stop solution for any company wishing to establish an internet presence. They listened to my ideas, took time to explain different possibilities and kept me informed of progress throughout the implementation. Not only have they provided the presence but also the ability for me to update it and monitor its effectiveness.John Wallace